
Canada's greatest griller contest
(NC)-It's no secret that Canadians love to barbecue, and a recent national Léger Marketing survey confirms that an overwhelming 85 per cent of Canadians cook on the grill. In addition, the research also revealed that 70% of Canadians consider themselves adventurous when it comes to grilling and 43% barbecue without a recipe.
"Canadians appear to view the grill as a place where they can relax and have a little fun with different flavours and foods," says Jason Farrell, Brand Manager for Diana Sauce and Marinades.
In celebration of Canadians' bold grilling techniques, Diana Sauce has launched a search for Canada's Greatest Griller. Backyard cooks are invited to visit www.CanadasGreatestGriller.com and share their best grilling recipes using Diana Sauce or Diana Marinade. The recipes along with a photo or video will be posted online so Canadians can vote for their favourites. The winner will claim the title of Canada's Greatest Griller as well as a Diana Sauce Grilling Kit, a new gas barbeque and $5,000 cash.
"Diana's Canada's Greatest Griller contest is a great way for Canadians to try new things and test their sense of adventure on the grill this summer," adds Farrell. "Even if you don't want to post a photo or video, you can still get involved by voting online for your favourite entries."
Canada's Greatest Griller contest runs until September 30, 2007 and is open to residents of Canada. For complete contest details, visit www.CanadasGreatestGriller.com.
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(5-2007)
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